Keeping California cool: Recent cool community developments
نویسندگان
چکیده
منابع مشابه
'Cool', Brands and 'Cool' Brands
The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...
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ژورنال
عنوان ژورنال: Energy and Buildings
سال: 2016
ISSN: 0378-7788
DOI: 10.1016/j.enbuild.2015.06.023